Portfolio
JALC Alumni Program Marketing Plan
CKynard Apollo '18-'19 Mktg Plan.pdf
CMO Fireside Chat
GTM LMS presentation_CKynard_final.pptx.pdf
MSKDirect Pitch for Steering Committee.pdf
Browse this sample of marketing projects across nonprofit, BCorp and corporate entities. They all center the audience, whether for community or commercial goals. And represent my commitment to creating strategic, purpose-driven creative marketing solutions and events that deliver measurable results.
Bio
"I work at the intersection of humanity and business to bring brand purpose and profit to life through general management, marketing, event programming and change agency."
As a strategic marketing leader, social entrepreneur, and educator, I'm a agile thought partner to C Suite executives and their teams. I specialize in defining marketing strategies that stabilize businesses, strengthen departments, and elevate brands. My experience spans consumer products, corporations, startups, and non-profit agencies.
As Vice President of Integrated Marketing at Memorial Sloan Kettering Cancer Center I led the marketing transformation and operationalization of teams across B2B2C businesses. This included launching a digital health solution and programs to future proof care. Of special note was helping to democratize care and access for marginalized populations. Resulting in increased patient utilization especially amongst communities of color ( 4x). Prior to this I led many brand management teams at companies like Kraft Foods, Avon and L'Oréal.
I'm a DEI advocate and empathetic servant leader with high integrity, passionate about serving communities of color, women and small businesses to achieve their best. This passion led me to co-create and launch a 400+ member network of Black executive women focused on advancing the economic mobility and well being of their communities of color.
Yet as a 1st generation college graduate I know the value of cultural pride, community and education. And use this insight to 'meet people where they are,' inspire change agency and bring folks along to a shared outcome. Its also why I enjoy mentoring students and professionals through my work as an adjunct professor and member of networking groups like Chief and Ellevate.
My mission is to serve the underserved and underestimated through business and education, bridging them to better.
Client Testimonial
"She helped transform our approach to audience segmentation and market positioning. We never considered the pyschology of why our patrons follow us. Her strategic guidance helped us connect with our audience in new meaningful ways we never had before."
Our Approach
Collaborative and resourceful partnerships where transparency, creativity, and data-driven insights create marketing strategies that truly resonate.
Core Values
Purpose, Authenticity, Innovation, and Community guide everything, from initial consultation to project delivery and ongoing support.